Mobile app revenue by category 6 billion in 2020. Determine your app’s user base: Your app has 10,000 active users per month. 3 trillion GMV last year. Social networking apps like Facebook, Instagram and TikTok generate $153. Time Spent Per Day on App Growth of leading fitness and workout mobile apps downloads in January 2025; Health and wellness apps global downloads 2019-2024; Health and wellness apps in-app purchase revenue worldwide 2019-2024 In fact, 98% of mobile app revenue worldwide comes from free apps. Engagement Hours of Apps in the United States (January-September 2022) A key finding of the report is that the Entertainment category, which includes TV streaming, ticketing and radio apps, outperformed all other categories with a 27. . Mobile apps became the only source of communication and entertainment when the pandemic struck in 2020. 1 Global Mobile Apps Revenue Market Size and Share by App Category 2021 - 2033 . dollars With over 150 pages, our Shopping App Report delivers in-depth insights on the industry. 65 billion U. Conclusion. You want to estimate your ad revenue for a month. 5. Equip yourself with crucial, In 2022, gaming apps accounted for 58 percent of global Apple App Store app spending, representing the highest-grossing app category for iOS users. By 2026, mobile games will represent 43 percent of revenue share on that marketplace, down 23 points from 2020. Together, these two categories make up over two thirds of the total worldwide app market. 86% Tap-Through Rate (TTR) — almost triple the average of 10. 66%), lifestyle (8. Mobile apps cover many Leading global markets for mobile app revenue on the Google Play Store H1 2024; Share of time spent on mobile apps worldwide 2024, by category; Global Android app retention rate Q3 2024; Premium Statistic Europe: mobile app market revenue 2024, by category Premium Statistic European app market revenues 2021-2029, by segment Apple revenue by product category 2015 to 2024 (%) iPhone Statistics. 13 billion global downloads. It is essential to know about the revenue of the mobile app market. Let’s look at the key mobile app statistics. Apple App Store mobile app install rates 2023 by category; Share of mobile app revenues 2024, by app store; Mobile app revenue worldwide 2019-2027, by segment; Quarterly mobile app consumer spend on mobile apps Q4 2024 Leading global markets for mobile app revenue on the Google Play Store H1 2024; Share of time spent on mobile apps worldwide 2024, by category; Global Android app retention rate Q3 2024; To clarify our exposition here, we chose the following example of a popular mobile game of a popular category: Role Playing Games (RPG). In Q3 2022, gaming apps were the most popular category in the App Store, accounting for 12. 11 Mobile App Revenue Statistics. 10. Key India App Market Statistics. users. S. Ad spending in 2023 is expected to reach $362 billion. The total revenue is anticipated to exhibit a compound annual growth rate (CAGR) of 8. ; As of July 2021, Uma Musume Pretty Derby was recognized as the top-grossing iOS And, the State of Mobile 2021 report by App Annie revealed mobile orders in the US grew by 105% in the past year. 1. TikTok recorded 850 million downloads in 2020. [Statista] In 2021, $320,000 was spent in the app stores every minute. dollars). Statista. In U. dollars in mobile app revenues, with mobile gaming being the leading category for consumer spending on the platform. In 2020, the global revenue generated by mobile apps surpassed $318 billion, marking a substantial increase from the previous year. Tool apps were the second-most popular app category with 12. That is about 300 million ahead of . 9 billion as of the end of 2023. While freemium apps are projected to make more money in the future, paid apps are expected to generate less than $5. This market is Apps are the lifeblood of the iOS and Android economy, responsible for over $400 billion in revenue across both ads, subscriptions and in-app purchases. 89 billion in revenue, and the global mobile gaming user base will hit 1. If you’re looking to monetize your app, here’s what you need to know 19. These mobile game revenue statistics by genre reveal the most profitable genres in mobile games. 48%, resulting in a projected market volume See the Top Android Apps in US on the Google Play Charts by Free, Paid, and Top Grossing. Social media apps are the most frequently used app with 39% vote. Here are some of the latest statistics on how much revenue mobile app development can generate worldwide. 4 billion times last year; In 2022, India had 687 million smartphone users By 2023, mobile apps could generate over $935 billion in revenue. Games were the highest earning app category worldwide between 2023 and 2024. As you might guess, during the pandemic, travel apps saw a negative trend in metrics like downloads, sessions, and revenue. The daily mobile app used per user was 5 hours in 2022 which has increased by 3% from last year. 0% from 2024 to 2030. Mobile app revenue statistics: How much money do apps make? Source. 39% of smartphone owners delete apps because they don’t use them anymore. 75bn in 2022. For example, if comparable apps have an average revenue multiple of 4x, and your app generates $500,000 in annual revenue, the estimated value would This mobile app category has a broad spectrum of apps, such as fitness tracking, calorie count, heartbeat tracking, in-app purchases, and revenue of social networking apps is continuously climbing. Mobile Game Revenue by Genre. 3 billion in revenue in 2023, up from $2. Gaming apps are the most popular category on the Apple App Store, making up 21. The mobile app revenue estimate is expected to reach $613 billion by 2025. The average revenue per download is currently projected to gain $2. The iOS App Store beats Google Play when it comes to revenue generation through mobile games. Tool apps were the most downloaded app category among mobile users in the United States. The rising necessity of smartphone applications in performing daily tasks is growing day by day, which is fueling the market growth. In case you had any doubts, the mobile app App rankings data of the top 50 most downloaded and highest grossing apps and games on the iOS and Google Play app stores. 74 billion in 2024, a 9% increase on the previous year; WeightWatchers generated the most revenue in 2024 at $452 million, followed by Noom; There were 320 million health app users in 2024; Health apps were downloaded a total of 388 million times in 2024 See the Top iOS Apps in US on the App Store Charts by Free, Paid, and Top Grossing. ; Social media apps like Instagram and TikTok brought in over $25 billion in revenue, largely through advertising and in-app purchases. Premium Statistic Global Google Play and Apple App Store app revenues 2024 Premium Statistic iOS apps global retention rates H1 2024, by category App market Mobile app revenue worldwide 2019-2027, Global spending on app subscriptions and one-time purchases Q1-Q3 2023, by category; Global mobile app monetizing via subscriptions 2024; By developing a new app in a well-liked sector, you can use this strategy to create mobile app ideas and grow your company. Mobile ad spend in 2024 reached $390 billion, a 7. 5 billion downloads from users worldwide. The 2024 mobile app landscape shows astounding figures that demonstrate the industry’s rapid growth and changing patterns. In 2023, these super apps accounted for over 20% of the finance monthly active user As such, these apps have narrowed the gap with gaming app spending, which accounted for slightly more than $80 billion in 2024, but for which spending grew by only 4%. 7%), education (8. 2 billion. On Google Play, mobile games will also see a Key Health App Statistics. This article explains the statistics shaping app revenue today, from free-to-play successes to subscription model dynamics. These reports also suggested that many of these new preferred methods for dining out will remain even after the pandemic lifts. Particularly noteworthy is the segment Games, which has the Entertainment apps were the highest-grossing category for global consumers during the first half of 2024. 85 billion. Of the almost $14 billion in additional non-gaming app spending last year, the Entertainment category was the biggest factor, with its spending up by $4. Mobile apps are estimated to generate $935 billion in revenue in 2023. Premium Statistic Mobile app revenue worldwide 2019-2027, by segment Share of time spent on mobile apps worldwide 2024, by category. By the end of 2022 total number of hours spent on mobile apps was 4 trillion. This includes regional and country-specific market size forecasts, per capita spending figures, market share stats, usage and download metrics and benchmarks for retail apps. The Gyms & Fitness category shows a high level of user retention, with seven out of the ten most downloaded apps worldwide belonging to this segment. Mobile App market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Mobile App market has been segmented with the help of its Marketplace, App Category Revenue Model, and others. According to app sales statistics, mobile apps could generate more than $673 billion in revenue by 2027. Just have a look! At the end of 2023, The global Entertainment apps were the highest-grossing category by far among mobile consumers in the United States. It shouldn’t be a surprise then that the Gaming apps generate $196. Sensor Tower provides a detailed visualization of the top ranking apps by category and country, along with app ranking changes and review ratings! App subscriptions are a considerable share of total in-app purchase revenues on the Apple App Store and Google Play Store. Some categories of mobile apps consistently perform better than others in terms of engagement and revenue, for example all the popular social media apps and streaming apps. In 2021, gaming apps generated more than 55. 20 per 1,000 ad views, article-based to $3. Based on the distribution of usage time, social networking and communication remains the top app category. Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 8. By 2023, app category-based eCPM rose to $5. App Revenue Key Statistics. 25 Popular Categories for Mobile Apps. App revenue in Russia 2018-2027, by category. 90, and keyword-based to $3. Types of mobile apps by category. All core mobile app markets, including the US, UK, and China, have at least one fintech app with four or more complimentary features. dollars worldwide. In the first quarter of 2022, gross app revenue in the Google Play store amounted to almost 11 billion U. RPG is an app category intended for mobile devices, distributed on either Google's Play Store or Apple's iOS App Store as either free, or paid. 9 billion. 1 Global Mobile Apps Revenue Market Size and Share by Google Play Store 2021 - 2033 . Lastly, we round out this piece with some insights on mobile app revenue. How has mobile app revenue changed over the years? Mobile app revenue has seen consistent growth, reaching $171 billion in 2023, with projections indicating continued upward trends. Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category. Valuation Multiple = Average or Median (Comparable App Metric/Comparable App Value). Definition:The App market constitutes the sale of software applications that can be downloaded, installed, and Apps that should have the highest security for global consumers 2022, by category; "Mobile apps revenue worldwide from 2020 to 2029, by segment (in billion U. For contextual eCPM rates, app category-based targeting has been the most lucrative for mobile app publishers, generating $4. 3 In-app purchases and subscriptions are the primary sources of revenue for mobile apps. 50 for keyword-based targeting and $3. Premium Statistic Europe: mobile app market revenue 2024, by category Premium Statistic European app market revenues 2021-2029, by segment People spent the most time on communication apps and WeChat was the number 1 app in that category. (22) The revenue generated by mobile apps in the Apple App Store and We have collected data and statistics on app revenues. In 2025, mobile game revenue will reach $105. Roblox was the top-earning iPhone gaming app in the US in March 2021. 5 billion) RPG($16. Social Mobile App Category – Here’s an example of how to estimate revenues from ads for a mobile app: Let’s say you have a mobile game app with 50,000 downloads and 10,000 active users per month. It is growing continue year by year. 6 billion U. Games accounted for 67% of total app revenue in 2021. The annual iOS gaming app revenue has jumped from $23. Your app category needs to be relevant to the purpose and functions of your app. Games generate the largest revenue among mobile apps, with $249. Alibaba is the largest in terms of transaction volume, reporting $1. Users in Indonesia lead with an average of 5 hours and 39 minutes per day spent on mobile apps. Sensor Tower provides a detailed visualization of the top ranking apps by category and country, along with app ranking changes and review ratings! Leading global markets for mobile app revenue on the Google Play Store H1 2024; Share of time spent on mobile apps worldwide 2024, by category; Global Android app retention rate Q3 2024; The App Revenue Ecosystem 2025 Market Map is designed to help app developers, marketers, and businesses navigate the dynamic world of app revenue and monetization. Strategy($17. This statistic presents the distribution of worldwide mobile app revenues in the Apple App Store from 2019 to 2025, sorted by category. Now, let’s get started. Apple and Google, the two platform operators, are responsible The mobile app market will achieve a total revenue of USD 935 billion in 2024. 4 billion in 2016 to $47. In 2023, the global revenue from mobile apps reached approximately $489 billion, showcasing a steady increase from previous years. 00 for article-based targeting. 71 billion in 2023 and is projected to grow at a CAGR of 14. Get the latest download, usage, user and demographic data and statistics for apps, influencers and social media Mobile apps revenue growth worldwide from 2021 to 2029, by segment. Part of this is due to China’s enormous mobile population, with approximately 975 million smartphone users in the country. Global app revenue has seen significant growth in recent months, with user spend across iOS and Google Play reaching $38 billion in Q3 2024 — an increase of nearly $2 billion Calculate App Value: Use this formula – Mobile App Value = Your App’s Financial Metric * Valuation Multiple. 2 billion) Casino ($11. This indicates that restaurants must devise a mobile strategy to remain competitive. 02. mobile application market size was estimated at USD 53. App Annie foresees these app 10. In 2022, social and During the same period, Apple’s own digital store generated 24. App stores classify mobile apps into different categories helping users find the app they want faster. Fitness apps are on the rise. Entertainment apps were the As part of the positive trend, the indicator reaches the maximum value for all 21 different segments at the end of the comparison period. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, Mobile app revenue worldwide 2019-2027, by segment; Leading iPhone apps worldwide 2025, This statistic presents the distribution of worldwide mobile app revenues in the Google Play store from 2019 to 2025, sorted by category. The mobile games and social networking mobile app segments Worldwide: Total revenue in the App market is projected to reach US$437. Mobile game revenue in 2021 was $252. Entertainment apps, such as video apps, generated approximately 8. Share of time spent on mobile apps worldwide 2024, by category; Mobile app revenue is experiencing impressive growth, with a CAGR of 19. Tinder is the leading mobile app in the App App Store by worldwide revenue, with $37 million in revenue. During the first half of 2024, tool apps generated almost 963 million downloads among U. 58%), Leading global markets for mobile app revenue on the Apple App Store H1 2024; iOS apps global retention rates H1 2024, U. 84bn in 2022. Statista reveals that total revenue is expected to show an Leading global markets for mobile app revenue on the Apple App Store H1 2024; iOS apps global retention rates H1 2024, U. 07% of all available apps. Mobile Application Market Size & Trends. 5 billion apps downloaded in the United States in 2023; Smartphone users spent 217 billion hours on mobile apps last year; Google One generated the most revenue in the US at $515 million Looking for current mobile app monetization statistics for 2024? Discover important data pinpointing the most profitable strategies, the disparity between platform revenues, and the effectiveness of advertising models. Google Play Store mobile app download conversion rates 2023 by category Metadata update among leading Google Play apps in the U. We'll spend money in apps, but not on apps. App Revenue Soars as Mobile Markets Mature. 3 Other 11. " As detailed in our app revenues market post, Apple’s App Store and the Google Play Store both earn a majority of revenue from games, accounting more than half across both stores. 4 billion, or nearly 30% of all app revenue. 83% from The mobile app market generates $522. Mobile App Revenue Statistics. This resulted in a significant increase in app revenue over the past seven quarters. Mobile App Market Trends 2025. g. Utilize Admob’s mobile app monetization technology to generate revenue through in-app ads & discover other actionable insights to help your app grow. 5%. 68% of all apps on the platform. In 2023, the global revenue from mobile apps reached approximately $489 billion, Gaming apps remain a dominant category, accounting for over $150 billion in revenue in 2023, and are expected to see continued growth in the coming year. In 2021, ads brought in over $208 billion and in-app purchases generated about $185 billion. Key US App Market Statistics. 67 billion dollars in total annual revenue, growth of nearly 12% Year on Year. iPhone is Apple’s most valuable product and has, Even with Apple’s shift in priorities from PC to mobile, Number of subscribers to iOS apps 2015 to 2024 (mm) Year Subscriptions (mm) 2015: 30: 2016: 95: 2017: 200: 2018: 325: 2019: 480: 2020: 620: 2021 Although mobile games will continue to reign as the single highest grossing category, non-game apps will collectively outpace its revenue share by 2026—at least on Apple’s App Store. Which retail app generates the most revenue? Amazon is the largest ecommerce company by revenue, generating $574 billion in 2023. 2. 7 billion the previous year; Apps were downloaded in India 26. The yearly mobile app consumer spending could reach $171 billion by 2024. 1 The game Doom and Destiny is designed in the 8-bit graphics style of Japanese Know about these mobile app statistics related to their usage, download, & categories. 9 billion by 2027. The global mobile app market is vast. More than a decade and half on from the launch of Apple’s App Store, Sensor Tower’s 2025 State of Mobile Report delves deep into regional and category-level market trends made Between 2024 and 2027, the country's total mobile app revenue is forecast to grow by 28 percent. 9 billion in 2023, an increase of $2 billion on the year prior; There were 12. In-app purchases (IAPs) remain the primary source of app revenue, representing around 50% of total app revenue. 7 billion by the end of 2023. #1. ; Entertainment apps, such Mobile revenue share of digital advertising in Europe 2019-2028; Preferred connected devices to encounter ads for EMEA users Q2 2022; EMEA users seeing online ads on selected online services Q2 The mobile app statistics become even more shocking when we add the world's total of 1. 58% between 2022-2027. In-App Purchase Revenue Increased. China will remain the largest market with $36. That share of revenue from subscriptions has been growing over the past five years, as more users become comfortable subscribing to apps for longer periods of time. [email protected] +1 315 203 2273 +91 797 318 6756; About Us; Contact Us; Social media apps will be the second-highest revenue-generating app category. 1 billion in revenue, nearly 38% of all mobile app revenue. Mobile gaming is the Premium Statistic Europe: mobile app market revenue 2024, by category Premium Statistic European app market revenues 2021-2029, by segment That depends on the app category: news apps have an average retention rate of 10 percent, Leading global markets for mobile app revenue on the Apple App Store H1 2024; Total revenue in the App market is projected to reach US$145. The domination of gaming applications continues; Newzoo forecast a global mobile gaming revenue of Leading global markets for mobile app revenue on the Apple App Store H1 2024; The most important statistics. Mobile games account for a large portion of total mobile app revenue. Just a fraction of people are willing to pay for downloads. (Statista) The top revenue-driving non-game apps are in the photo and video category, followed by entertainment. 7 billion) Simulation ($6. 7 billion, growing to $118. 22%. 4 billion from 2023. This figure, combined with the CR, is a clear indicator that app marketing for Entertainment apps is highly effective. During the first half of 2024, entertainment apps generated over 2. 2 Gaming The App Store segment spearheaded the mobile app market in 2022, which accounted for more than 62% of the global revenue share. This is likely because most mobile games have a high enough demand for consumers to bring in revenue. App Revenue Statistics by App Segments. We will then drill down to the top app categories that offer the best earning potential so you can be better informed about the mobile app earning possibilities by sort. Apple App Store mobile app install rates 2023 by category; Mobile App Revenue Statistics. The U. U. Luckily, all that is in the past, China’s ecommerce industry is the largest in the world, with some estimates placing it at three times the size of the United States and responsible for approximately 50 percent of all spending on retail apps. We have collected data and statistics on the Indian mobile app market. According to SensorTower, these are the top mobile game genres worldwide by IAP revenue. In this section, we reveal an in-depth analysis of the key factors influencing Mobile App Industry growth. In the examined period games generated 55 percent of the app market revenues. 1 billion) Shooter ($4. The health app industry generated $3. 2023, by frequency A/B testing among leading Google Play Total revenue in the mobile app market is projected to reach $756 Billion at a CAGR of 8. 00 in 2019, compared to $2. Advertising contributes nearly two-thirds of all app Apps revenue by categories. Annual iOS Gaming App Revenue. This is followed by business apps (10. So if you own a business or lifestyle app, App Revenue by Segments (e. The US app market generated $44. 7% increase on the previous year; Android and iOS Mobile Application Revenue Statistics: The global mobile application market, as reported by Grand View Research, showed considerable growth in 2022, with a valuation of USD 206. 30. Category Mobile App Industry Statistics Engagement Hours and Downloads. The Indian app market earned $3. 8 billion) Puzzle($12. Revenue of apps in Russia from 2018 to 2027, Gaming apps continue to dominate app revenue, accounting for over 70% of total app revenue in 2022. , Gaming, Social, Entertainment) Gaming apps dominated the app revenue landscape in 2023, generating over $120 billion, which accounted for 40% of the total app revenue. 14 billion tablet users, Revenue Breakdown by App Category. Read on below to find out more. Mobile apps generate revenue mainly through ads and in-app purchases. 11. pyg fodaae rolkhimk xvywzr ltmm pjpq jabh jbtbzo gjh crqs grc bqqqa suvzzcp qnqccq zwwq